Bring It Athleisure was founded by Veeta Dinkins, a dynamic entrepreneur whose journey has been defined by perseverance, grit, and unyielding strength. Before launching Bring It, Veeta spent 14 years serving in the U.S. Army, honing a relentless work ethic, leadership skills, and a "never-quit" attitude. Her experiences on the frontlines shaped her belief that success isn’t about talent alone—it’s about showing up and giving your all every day.

Veeta’s military background taught her the importance of discipline, teamwork, and the mental toughness required to overcome any obstacle. The lessons she learned during her service are at the core of Bring It Athleisure’s brand philosophy. For Veeta, every day in the Army was a reminder to *bring it*—to approach each mission with everything she had, no matter the difficulties. This same mindset drives her as a CEO, ensuring that every piece of apparel meets the highest durability, comfort, and functionality standards.

Her military tenure also instilled a deep respect for inclusivity and community. At Bring It Athleisure, we are committed to empowering everyone regardless of background, fitness level, or body type. Veeta’s vision is to create more than just a brand; she’s building a movement where everyone feels encouraged to embrace their strength and resilience. Bring It Athleisure reflects her journey, inspiring others to tackle challenges head-on and thrive in adversity.

Our Vision: Gear for Those Who Bring It

We see every customer as a warrior in their own right. Whether you’re an elite athlete, a weekend warrior, or someone balancing the demands of family, work, and personal goals, our gear is made for you. Bring It Athleisure is more than just clothing—it’s a mindset. Every stitch, every fabric choice, and every design detail is inspired by the determination to excel, the confidence to push through, and the courage to keep going, no matter the odds.

We believe that true strength comes from consistency—showing up and doing the work day after day. That’s why our apparel is designed to endure and elevate your performance. Our styles reflect a commitment to quality, with innovative designs that adapt to your body and movements. Whether you’re hitting the gym, crushing your next fitness goal, or tackling a full day of meetings and errands, Bring It Athleisure is built to support you.

Our Promise: To Empower You Every Day

At Bring It Athleisure, we don’t just sell clothing—we’re dedicated to fostering a community of like-minded individuals who believe in the power of self-improvement and hard work. Every piece of our collection is made with the highest attention to detail, ensuring long-lasting comfort, performance, and style. We understand that your time is valuable and your goals matter. That’s why we are committed to giving you the best tools—through innovative apparel—so you can stay focused on what matters most: your growth and success.

With Veeta’s guiding principles and the brand’s unwavering dedication to quality, we invite you to join our community of those who Bring It, EVERY.DAMN.DAY.